Bearbricks, also known as Bearbrick figures, have become a global sensation among toy collectors, fashion enthusiasts, and art lovers alike. Originating from Japan, these iconic bear-shaped toys have gained a cult-like following in the United States thanks to their collaborations with top streetwear brands and artists like KAWS, BAPE, and more. In this guide, we’ll break down what Bearbricks are, their various types, and how you can buy authentic Bearbrick toys in the U.S.
What Are Bearbricks?
Bearbricks (stylized as BE@RBRICK) are collectible designer toys created by Japanese company Medicom Toy. Shaped like a bear with articulated limbs, these vinyl figures come in multiple sizes and designs. Bearbricks are best known for their limited-edition collaborations with artists, designers, and pop culture icons, making them highly desirable among collectors.
The name "Bearbrick" combines "bear" (due to its shape) and "brick" (because it resembles toy building blocks in its modularity). Over time, Bearbricks have become more than just toys—they're modern art pieces displayed in homes, galleries, and fashion stores.
Bearbricks Variety and Sizes
Bearbricks come in several standard sizes, most commonly:
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100% (7 cm)
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400% (28 cm)
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1000% (70 cm)
Each size offers the same bear-shaped figure but at different scales. While the 100% size is often included in blind box series, the 400% and 1000% Bearbricks are more popular for display due to their large, eye-catching presence.
Beyond size, Bearbricks are available in various series and themes. Popular varieties include:
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KAWS Bearbrick – Collaborations with street artist KAWS are among the most sought-after and often sell out instantly.
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BAPE Bearbrick – Partnering with Japanese streetwear brand A Bathing Ape (BAPE), these Bearbricks often feature the brand's signature camo patterns.
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Bateman Bearbrick – Inspired by the cult film American Psycho, this version captures the dark aesthetic of Patrick Bateman.
Collectors can find everything from pop culture references to abstract art designs, making Bearbricks incredibly diverse and appealing to a wide audience.
Where to Buy Bearbricks in the U.S.?
If you’re wondering where to buy Bearbricks in the United States, you have several great options:
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Online Marketplaces: Trusted platforms like StockX, eBay (for verified sellers), and Grailed offer both new and resale Bearbricks.
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Designer Toy Stores: Shops like Medicom’s official retailers, NTWRK, and Kidrobot carry official Bearbrick toys.
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Streetwear Stores: Brands like BAPE U.S. and KITH sometimes stock exclusive Bearbricks during special drops or collaborations.
Be cautious when buying Bearbricks, especially limited editions like the KAWS Bearbrick or BAPE Bearbrick, as counterfeits are common in the resale market.
How to Legit Check Bearbricks?
With the high resale value of rare Bearbricks, copyright versions have become more common. Here’s how to legit check Bearbricks to ensure you’re getting the real deal:
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Packaging Inspection: Authentic Bearbricks come with high-quality packaging that includes brand logos, production year, and collaboration details. Look for spelling errors or blurry printing as red flags.
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Build Quality: Genuine Bearbricks have smooth, glossy finishes with precise paint application and no loose parts.
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Stamping: Most Bearbricks have a stamp on the back or feet with the Medicom Toy logo and manufacturing details.
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Retailer Reputation: Always purchase from reputable sources or certified resellers to avoid fakes.
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Serial Numbers and Certificates: Limited editions often include certificates of authenticity or unique serial numbers.
If you're investing in a high-value piece like a Bateman Bearbrick or a KAWS Bearbrick, it’s worth getting a second opinion from experienced collectors or using professional legit-checking services.
FAQs About Bearbricks
What are Bearbricks made of?
Bearbricks are primarily made of ABS plastic for smaller sizes and PVC for larger versions. Their glossy finish and sturdy material contribute to their collectible appeal.
Are Bearbricks toys or art?
They are both. While technically toys, Bearbricks are often considered art pieces due to their design and limited-edition nature.
Why are Bearbricks so expensive?
Their price reflects their rarity, artistic collaborations, and cultural value. Limited runs and hype-driven demand drive up prices—especially for KAWS Bearbrick and BAPE Bearbrick releases.
Can I customize my Bearbrick?
Yes, many artists and hobbyists customize Bearbricks, although altering official editions may decrease their resale value.
What is the most popular Bearbrick size?
The 1000% Bearbrick is the most popular among display collectors due to its large size and striking appearance.
Final Thoughts
Bearbricks are more than just toys—they are collectible pieces of modern art with a strong foothold in U.S. streetwear and pop culture. Whether you're into the edgy style of a Bateman Bearbrick or the playful design of a BAPE Bearbrick, there's a KAWS Bearbrick out there for every collector. Just make sure to buy from trusted sources and legit check your pieces to ensure you're investing in the real deal.